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Nigerian music record label, Mavin Records has embarked on a game-changing journey for its talent through its partnership and majority investment by Universal Music Group (UMG).

ayra starr mavin records universal music group

About Mavin Records

Founded in Lagos, Nigeria in 2012 by legendary producer Don Jazzy, Mavin Records has produced many of the most iconic artists and songs of the last decade and helped shape the sound of Afrobeats music globally.

Its roster includes artists, producers and songwriters, and its Lagos studios serve as a hub for innovative collaboration and creativity. Current artists include Rema, Ayra Starr, Ladipoe, Johnny Drille, Crayon, Magixx, Bayanni, Boy Spyce, DJ Big N and Lifesize Teddy.

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Mavin Records x UMG

As announced on February 26, 2024, the Marvin Records structure has now gotten even sturdier with a majority investment by Universal Music Group. It’s not the first time Mavin has secured external investments to bolster its services and standing. Kupanda Holdings infused a multi-million dollar investment into the label back in 2019, alongside TPG Growth.

Compared to previous investors, though, Universal Music Group is undoubtedly the biggest and possibly the most apt fit for Mavin. UMG, one of the big three labels in global music, has been instrumental in the successes of hundreds of superstar artists across the world, and that influence is expected to carry over in its investment in Mavin.

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In a press release published by UMG, it is stated that this deal remains subject to regulatory approval and is expected to close by the end of Q3 2024.

“As with other UMG businesses, Mavin will maintain autonomy over its strategy and future talent development. As part of the agreement, founder and CEO Don Jazzy and COO Tega Oghenejobo will continue leading the company – offering UMG the opportunity to partner with proven local executives and experienced A&R professionals.” – UMG

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Mavin Records Roster

Mavin’s original roster included globally recognised artists Wande Coal, Tiwa Savage and D’Prince who later left the label. Currently, Mavin boasts an expansive lineup that includes Rema, Ayra Starr, Ladipoe, Johnny Drillie, Crayon, Magixx, Boy Spyce and Bayanni.

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