Durban’s most glamorous race day just got a serious upgrade. The inaugural edition of The Ascots, presented by Johnnie Walker Blue Label, transformed the southern lawns of Hollywoodbets Greyville Racecourse into South Africa’s newest premium hospitality destination during the Hollywoodbets Durban July 2026.
Inspired by the timeless elegance of Royal Ascot, The Ascots welcomed guests into an immersive luxury village featuring refined lounge experiences, world-class dining, impeccable service, and an electric atmosphere that blended fashion, music, culture and sophistication like never before.
A Star-Studded Line-Up That Set A New Benchmark
The entertainment programme was nothing short of spectacular. In a first for Durban, Grammy Award-nominated international superstars Bryson Tiller, Masego and Swae Lee delivered headline performances that brought global star power to the event.
From Bryson Tiller’s smooth R&B and hip-hop vibes to Masego’s soulful, genre-bending set and Swae Lee’s high-energy chart-topping hits, the international line-up created unforgettable moments for every guest in attendance.
The celebration of South African talent was equally powerful. Cassper Nyovest brought his signature high-octane energy, while Shekhinah, Elaine and Tresor delivered captivating performances filled with distinctive sounds and massive hits. Durban-born DJ Asvnte and Akio kept the dancefloor alive all day with their curated sets.
WATCH: Swae Lee spotted a painting of him and invited the artist on stage at The Ascots in South Africa! 💚
Luxury Hospitality Meets World-Class Partners
As Presenting Partner, Johnnie Walker Blue Label delivered an elevated journey of craftsmanship and sophistication. Handy Andy lived up to its reputation as the “host with the most,” ensuring seamless hospitality from arrival to the final note.
The event was further elevated by an impressive roster of partners:
- SMG – Official Vehicle Partner
- Gagasi FM and YFM – Official Media Partners
- Southside Hard Soda, Laurent-Perrier, Whispering Angel, Strictly Soul, The Room and The Owners Office – Official Lifestyle and Venue Partners
Together, they created a seamless blend of luxury, entertainment and lifestyle that set a new standard for race-day experiences in South Africa.
WATCH: Sarah Langa on her Durban July 2026 outfit, The Ascots partnership and being an Elaine fan! 😍💚
eThekwini Mayor Praises The Ascots
eThekwini Mayor Mr Cyril Xaba welcomed the success of the event, stating:
“The Ascots has showcased Durban’s ability to host world-class lifestyle and entertainment experiences that attract both local and international audiences. Events of this calibre contribute significantly to our visitor economy, create opportunities for local businesses and reinforce eThekwini’s position as a premier destination for tourism, culture and investment.”
9ice Entertainment’s Exclusive Coverage Goes Viral
Our team at 9ice Entertainment was on the ground capturing every dazzling moment of The Ascots. From the jaw-dropping fashion to the electric performances, we delivered exclusive behind-the-scenes content and live coverage across our platforms.
The standout? Our videos of Swae Lee’s high-energy performance quickly became fan favourites, generating exceptional engagement across social media.
Viewers couldn’t stop replaying the hits, sharing clips, and commenting on the unforgettable atmosphere — proving once again that Swae Lee’s star power travels far beyond the stage.
A Bold New Chapter For Durban’s Race Day
The successful launch of The Ascots signals the arrival of a bold new premium hospitality experience at the Hollywoodbets Durban July — one that promises to grow even bigger and better in the years ahead.
Stay tuned to 9ice Entertainment for more exclusive coverage, behind-the-scenes moments, and all the glamour from South Africa’s biggest events.