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Tyla, the Grammy Award-winning South African singer and songwriter known for her hit “Water,” performed at the SunBet Arena in Pretoria on January 18, 2025. This concert was a significant event as it was her homecoming show and was set to be her final performance in South Africa during this tour.
The concert was live-streamed by Showmax, marking it as the first homegrown concert live-streamed by an African streaming service to fans in 44 African countries. This initiative was part of Showmax’s effort to make world-class entertainment experiences accessible across the continent.
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This concert was not just a musical event but also a cultural milestone, showcasing African talent on a global stage. Tyla, often referred to as the “Queen of Popiano,” performed hits from her chart-topping debut album “TYLA,” which has amassed over 1.6 billion streams.
The live stream was announced with much fanfare, with Tyla herself expressing excitement about bringing the concert to fans across Africa who cannot attend in person. The event was promoted with hashtags like #TylaOnShowmax, encouraging fan interaction and engagement on social media.
The concert was also supported by Absa, which partnered with Showmax and YFM to offer South Africans, particularly Absa Rewards Customers, exclusive opportunities like ticket giveaways and live red-carpet coverage.
This concert was not only a celebration of Tyla’s music but also a testament to the growing influence of African artists on the global stage, with streaming platforms like Showmax playing a pivotal role in broadcasting African talent to a broader audience.
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